01
Meticulous planning
The details deserve attention before the moment arrives.
Pioneering thinking for a changing game
Think bold.
Move prepared.
We help rights holders, agencies, brands and broadcasters turn sport's cultural pull into profit, fan engagement and long-term growth.
BASEJUMPER / 001
The experience economy is live
Sport brings us
together in real time.
In the golden age of the experience economy, sport's cultural equity has never been higher. People are hungry for live events and memorable moments.
Pair storytelling and entertainment with sport's unscripted outcomes, and those moments create the rare thrill of shared passion—and a sense of belonging.
Explore our offerThe jumper's mindset
Bold by nature.
Prepared by choice.
Inspired by the discipline behind the leap: respect the risk, prepare for every detail, then trust the work enough to move.
02
Risk aversion
Respect the downside. Courage is never the same as carelessness.
03
Creativity & innovation
Look for a better line when the obvious one isn't enough.
04
Daring
Be willing to question the familiar and move toward possibility.
05
Confidence in your own ability
Trust built through preparation, judgement and knowing your limits.
06
Appetite for thrills & excitement
Bring energy and curiosity to the moments that make sport feel alive.
Risk aversion isn't fear of the leap. It's a refusal to confuse daring with recklessness.
The Basejumper 3 C's
Three disciplines.
One joined-up offer.
Consultancy. Creativity. Co-ordination. A connected offer built around your goals, your stakeholders and the experience you want people to remember.
We offer rights holders, agencies, brands, broadcasters and adjacent businesses world-class expertise to drive profit, creativity, fan engagement and long-term growth.
01
Audit · strategy · growth
Consultancy
We audit the market, sport, project, event, stakeholders, ecosystem and competitors. Data and stakeholder feedback become a thorough report on opportunity, viability and potential—then creative-commercial formats and roadmaps aligned to your goals, agreed timeframes and resources.
02
Ideas · stories · experiences
Creativity
We originate cross-media content, memorable global moments, sustainable shows and campaigns that cut through—on-message, on-brand and on-time. Improve fan journeys, grow property and partner profiles, and raise commercial value across live and digital platforms and new territories.
03
Production · teams · delivery
Co-ordination
As Executive Producer, Andy takes ownership from pitch deck to pitch side—integrating disciplines or assembling lean specialist teams. Open-book milestones, on-site leadership and data-led evaluation keep delivery seamless, on brand, on message and on budget.
STRATEGIC & COMMERCIAL ADVANTAGE
Across live, digital and activation platforms.
Win major pitchesDevelop IPImprove fan experienceBuild brandsFill venuesBoost broadcast
Preparation is part of the adventure.BASEJUMPER / FIELD NOTES
The person behind the point of view
Built on lived
experience.
Principal Consultant · Andy Friedlander
Andy Friedlander is an internationally respected Executive Creative Producer with more than 26 years' experience shaping live sport, entertainment and fan journeys. He has led hundreds of globally televised championships, major finals and multi-sport games across more than 30 IOC programme sports.
A serial founder, Andy has steered a creative live sports and entertainment business through multiple successful pitches, acquisition, integration and international diversification. His commercially astute approach and grasp of complex business ecosystems have made him a respected voice in scaling sports and creative businesses and creating measurable value.
Creatively, strategically and commercially, Andy brings a deep understanding of rights holders, brands, broadcasters and complex stakeholder ecosystems. Known for building trusted relationships across cultures, languages and time zones, he helps sports and creative businesses make more of live experiences and what comes next.
01
Major-event delivery
Hundreds of globally televised championships, finals and multi-sport games.
02
International sport expertise
30+ IOC programme sports; experience with IFs, rights holders, blue-chip brands, broadcasters and LOCs.
03
Fan, brand & production
Fan engagement, brand storytelling, entertainment-led formats and multi-venue productions.
THOUGHT LEADERSHIP · KEYNOTES
Andy is an engaging keynote speaker and industry thought-leader. His “Peak Sport” perspective offers a system for navigating what comes next. Keynote themes include founder and M&A journeys, agency growth, sports-industry diversification, campaign thinking, audience acquisition, IP exploitation and the future of fandom.
Work & evidence
Show the work.
Back it with proof.
Three examples of the work in action. Project photography can be added to each story when ready.
BJG. / 01
MATCHDAY / RUGBY
Photography to follow
Photography to follow
CASE STUDY / 01LONG-TERM CLIENT PARTNERSHIP
Harlequins FC
Growing the matchday experience.
THE CHALLENGE
Elevate home matchdays and fan engagement across men's and women's rugby, create more compelling live events for partners, and establish Harlequins as London's Rugby Club.
THE WORK
Andy built a senior cross-functional team across management, creative, technology and operations. He strengthened delivery processes, unlocked creative assets through supply-chain efficiencies, and used fan and brand feedback to keep improving the live experience.
3×
as many sold-out matches across the season, including women's rugby.
55,000
attendees for a new profitable event IP in under three years.
+22%
year-on-year client revenue, with scope expanding into broadcast, partnerships and venues.
10+ years
of agency relationship.
Greater profile
An elevated global profile, attracting new sponsors and players.
BJG. / 02
WOMEN’S RUGBY / 2025
Photography to follow
Photography to follow
CASE STUDY / 02GLOBAL EVENT · EXECUTIVE PRODUCER
World Rugby · Women’s Rugby World Cup 2025
A landmark tournament for women’s rugby.
THE CHALLENGE
Deliver a consistent, world-class experience across eight stadiums and fan parks, with 25 matchdays over an 18-month lifecycle—while growing the tournament's brand and audience.
THE WORK
Andy helped build a cross-disciplinary leadership team and centralised ways of working across venues. Clear accountability, milestones, reporting and logistics enabled consistent quality alongside local activations, partnerships and venue-specific experiences.
444,465
tickets sold—three times the previous tournament.
84
Net Promoter Score.
94%
of fans said they would watch future women’s rugby matches.
330%+
growth in commercial revenue supported, with partner retention.
82%
of players rated the experience positively.
BJG. / 03
LAS VEGAS / TABLE TENNIS
Photography to follow
Photography to follow
CASE STUDY / 03INTERNATIONAL CLIENT WIN · EVENT DELIVERY
WTT · US GRAND SLAM
Launching a Grand Slam-scale US event.
THE CHALLENGE
Launch WTT’s inaugural Grand Slam-scale event in the US and establish it as a base camp for the sport’s global player and fan pathway to LA28.
THE WORK
Andy brought local and international specialists together across Las Vegas and Singapore, integrated capability across the agency group, and established on-site leadership across operations, production, logistics and player services—with daily reporting and risk reviews.
US milestone
The biggest and best-received table-tennis tournament in US history, across player feedback, scale, entertainment value, ticket revenue and broadcast distribution.
Greater profile
Raised the profile of table tennis in the US market.
Lasting legacy
Established a sustainable legacy for the local US Table Tennis Federation.
Think clearly.Move together.
How we work
Independent
by design.
Invested by nature.
We disrupt conventional thinking to unlock future-proof growth. From market-shifting strategies to tech-forward transformations, we pair data-driven insight with visionary execution to help you evolve ahead of the curve.
01
Listen before we lead.
We start with the person, the pressure and the real question behind the brief.
02
Make the complex clear.
We bring the right people around the table and make the trade-offs visible.
03
Stay close to delivery.
Good advice only matters if it travels beyond the room. We help turn direction into movement.
Be guided by pioneers
“Disrupt conventional thinking.
Unlock future-proof growth.”
Pioneering consultants. Tech-forward transformation. Measurable, breakthrough impact.
The next move starts here
Let's make
it count.
Have a decision to make, a direction to test or a bigger ambition to unlock? Tell us a little about it.
GOOD CONVERSATIONS. BETTER NEXT STEPS.Independent practice · Working worldwide