01
Brands & Agencies
Entering or expanding in the sports event and experiential sector? We will grow your profile, scope and scale of brief and strategically access new verticals and align with fan passions.
Creative strategies for an ever changing game
Innovative thinking
for major events
In the fast evolving Sports Entertainment sector, Basejumper helps rights holders, agencies, brands, federations, broadcasters and promoters creatively build their businesses, fanbases, event strategy and commercial growth. With over 25 years in the major events industry, our expertise has proved vital to the success of top-tier events across the world.
The experience economy is live...and clicking
Like nothing else sport brings us
together in real time.
From the fan zone to the field of play and beyond, sports fans are hungry for shared memorable moments. Our work across many functional areas harnesses these passions and helps turn any sport's cultural capital into a sustainable growth story for businesses in this eco-system; fan experience, events, business operations, creative and experiential production, brand activation, format & IP development, commercial teams.
Explore our offerWhy Basejumper?
Who we serve
and how we do it.
Inspired by the basejumper's discipline behind the leap: understand the landscape, respect the risk, prepare for every detail, then trust the work, move and enjoy the ride.
02
Rights Holders
Refresh and update your event portfolio making it more consistent and competitive. Plus, expert guidance and cost efficiency through procurement of specialist delivery agencies.
03
Event Owners & Promoters
Develop your formats, establish authentic event identity, reduce costs and grow sustainable fan base and commercial revenue.
04
Creative & Production Businesses
Fast growth. Increase your offer and access to major opportunities, helping structure and prepare your business for profitability, expansion or sale.
05
Federation In-house teams
Hands on help navigating and growing your sport while serving new/existing fans and partners in a crowded sports entertainment landscape
06
M&A, VC & Private Equity
Sourcing mid-sized agency acquisition targets, capitalising market opportunities for acquired businesses, crafting aggressive, integrated, sector-growth strategies to support C-suite.
"Risk aversion isn't fear of the leap. It's a refusal to confuse daring with recklessness" Basejumper Mindset
Successful, winning work
A selection of our work
and positive results.
BJG. / 01
CASE STUDY / 01LONG-TERM CLIENT PARTNERSHIP
Harlequins FC
Growing the matchday experience.
THE CHALLENGE
Upgrade all matchdays and fan engagement, create more compelling live events and iconic fan moments for partners and establish Harlequins as sports industry innovation leader and London's favourite Rugby Club.
THE WORK
Andy built a senior cross-functional team to strengthen delivery processes, unlock creative assets, be more cost efficient and leverage fan / brand feedback to consistently improve the live experience at sold-out stadium events
3×
as many sold-out matches across the season, including women's rugby.
55,000+
attendance for a brand new, and profitable, event IP in under three years in a crowded sporting calendar.
+22%
year-on-year client revenue increase, through expanding agency scope and scale of service delivery
10+ years
duration of successful agency / club relationship.
Greater profile
An elevated global profile, attracting new fans, sponsors and players.
BJG. / 02
CASE STUDY / 02GLOBAL EVENT · EXECUTIVE PRODUCER
World Rugby · Women’s Rugby World Cup 2025
A landmark tournament for women’s rugby.
THE CHALLENGE
Deliver a consistent, world-class experience across eight stadiums and fan parks, with 25 matchdays over an 18-month lifecycle - while growing the tournament's brand and audience and ensuring World Rugby event brand messaging was in the DNA of all activity.
THE WORK
Andy led a cross-disciplinary creative, production and operational team and centralised ways of working across venues. Clear accountability, milestones, reporting and logistics enabled consistent quality alongside local activations, partnerships and venue-specific experiences.
444,465
tickets sold—three times the previous tournament.
84
Net Promoter Score.
94%
of fans said they would watch future women’s rugby matches.
330%+
growth in commercial revenue supported, with partner retention.
82%
of players rated the experience positively.
BJG. / 03
CASE STUDY / 03INTERNATIONAL CLIENT WIN · LEAD AGENCY · EVENT DELIVERY
WTT · US SMASH
Launching US Smash, a grand-slam scale US Table Tennis event.
THE CHALLENGE
Build a cultural property from scratch, adding the USA to Beijing, Singapore and European iterations establishing a base camp for the sport’s global player and fan pathway to LA28.
THE WORK
Our leadership team brought local and international specialists together across Las Vegas, UK and Singapore, integrated capability across the agency group, and established on-site management across operations, production, entertainment, logistics and player services - with daily reporting and risk reviews.
US milestone
The biggest tournament in US history by scale, entertainment value, ticket revenue and broadcast / social reach
Impressions
Help raise the social and media profile of table tennis in the US market.
World's Top 128 players
The 64 highest internationally ranked men and women all competed
175+ staff under management
Sourced, appointed and managed international project staff and delivery experts.
Lasting legacy
Helped establish a sustainable professional and participation platform for the US Table Tennis Federation.
The Basejumper 3 C's
Three C's
One joined-up offer.
Insight, Bandwidth, Growth Strategies & Executive Support
Our workflow: Briefing. Discovery. Strategy. Creative. Execution. Reporting.
01
Audit · strategy · growth
Consultancy
Discovery and Strategy. Getting 'under the hood' to audit market, project, stakeholder ecosystem and competitors. Build opportunity reports and roadmaps aligned with your goals, timeframes and resources.
02
Story telling · Fan & Brand Experiences
Creativity
Originate cross-media content, memorable global moments, sustainable shows and fan campaigns that cut through - on-message, on-brand and on-time across live and digital platforms.
03
Executive Producer · Build team · Event delivery
Co-ordination
Taking ownership from pitch deck to pitch side - integrating disciplines or assembling lean specialist teams. Milestones, leadership and data-led evaluation keeps delivery seamless and on budget.
STRATEGIC & COMMERCIAL ADVANTAGE
Across live, digital and activation platforms.
Win major pitchesBuild Commercial RevenueImprove fan experienceActivate BrandsFill venuesScale businessesLeverage Fan passionsGrow digital footprintDevelop IPBoost Broadcast coverage
ClientsProjects
How we work
Deep Experience
Independent network
We disrupt conventional thinking to unlock opportunities for growth. Our specialist network includes: Data & Digital, Visualisation, CAD & Design, Technical & Broadcast production, PR & Campaign management, Talent & Entertainment booking, Social, Content & Distribution, Media & Sponsorship Rights Sales, Legal, M&A Advisory, Fund Raising, PE & VC Advisory.
01
"As Chief of the lead international agency, at every stage his diplomacy and knowledge helped make a very complex event delivery creative and operationally sound, and fun"
Shaun Nik, Global Event Director, World Table Tennis
02
"Personable, professional, productive. I enjoyed working closely with Andy for a number of years. On the biggest projects we did together, he consistently delivered"
Peter Cooper, Harlequins Operations Director
ANDY FRIEDLANDERAGENCY FOUNDER & EXECUTIVE PRODUCER
Leading the team
New Formats to
World Championships
Principal Consultant · Extensive Global Experience
ANDY FRIEDLANDER is a globally respected Executive Creative Producer with over 25 years’ experience shaping live sport, entertainment and fan experiences at the highest level. He has led hundreds of internationally televised championships, major finals and multi-sport games across more than 30 IOC programme sports.
A serial founder, Andy has taken a live sports and entertainment business from successful pitches through to acquisition, integration and international expansion. With deep insight into rights holders, brands and broadcasters, he is a leading authority on major events and creative businesses, delivering measurable value for partners.
GET IN TOUCH TODAY
01
International event delivery
Hundreds of live, globally televised championships, finals and major games consistent across multiple venues.
02
Commercial growth & agency leadership
Steering the many functional areas across 30+ IOC programme sports; experience with IFs, rights holders, fan experiecne, blue-chip brands, broadcasters and LOCs.
03
Creative Ideation
Engagement, brand storytelling, fan parks, experiential, entertainment-led formats, digital/social, broadcast.
THOUGHT LEADERSHIP · KEYNOTES
An engaging, and funny, keynote speaker, podcast guest and thought-leader he offers a unique perspective of sports entertainment events, a deep understanding of the industry and compelling take on the past, present and future.
What's on our mind
News & Perspectives
Thoughts?
Basejumper Sport
Reports of Padel's death are greatly exaggerated
Bloomberg recently reported that Padel's bubble was 'close to bursting' ... (click for more)
Basejumper Sport Launches Major Event Consultancy
Executive Producer, Andy Friedlander, a pioneering founder and a respected voice in the sports-entertainment industry has launched Basejumper Sport ... (click for more)
IFSA Rises Up Back on the Street
Dutch innovators, Athvance Capital, make full use of their temporary Utrecht arena... (click for more)
Be guided by industry pioneers
“Grow your Fanbase
Grow your Brand”
The next move starts here
Let's make
it count.
Have a decision to make, a direction to test or a bigger ambition to unlock? Tell us a little about it.
GOOD CONVERSATIONS. BETTER NEXT STEPS.Independent practice · Access to expertise · Working worldwide