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Brands & Agencies
Entering or expanding in the sports event and experiential sector? We'll help your market positioning, grow your profile, scope and scale of brief and strategically access new verticals and align with fan passions.
Creative strategies for an ever changing game
Fresh thinking
for major events
In the fast evolving Sports Entertainment sector, Basejumper helps rights holders, agencies, brands, federations, broadcasters and promoters creatively build their businesses, fanbases, event strategy and commercial growth. With over 25 years in the major events industry, our expertise has proved vital to the success of top-tier events across the world.
The experience economy is live...and clicking
Like nothing else sport brings us
together in real time.
From the fan zone to the field of play and beyond, sports fans are hungry for shared memorable moments. Our work across many functional areas harnesses these passions and helps turn any sport's cultural capital into a sustainable growth story for businesses in this eco-system; fan experience, events, business operations, creative and experiential production, brand activation, format & IP development, commercial teams.
Explore our offerWhy Basejumper?
Who we serve
and how we do it.
Inspired by the basejumper's discipline behind the leap: understand the landscape, respect the risk, prepare for every detail, then trust the work, move and enjoy the ride.
02
Rights Holders
Refresh and update your event portfolio making it more consistent and competitive. Plus, expert guidance and cost efficiency through procurement of specialist delivery agencies.
03
Event Owners & Promoters
Develop your sports formats, create new branded events, establish authentic event identity, reduce costs, grow sustainable fan base and commercial revenue.
04
Creative & Production Businesses
Fast growth. Increase your offer and access to major opportunities, helping structure and prepare your business for profitability, expansion or sale.
05
Federation In-house teams
Hands on help navigating and growing your sport while serving new/existing fans and partners in a crowded sports entertainment landscape
06
M&A, VC & Private Equity
Sourcing mid-sized agency acquisition targets, capitalising market opportunities for acquired businesses, crafting aggressive, integrated, sector-growth strategies to support C-suite.
"Risk aversion isn't fear of the leap. It's a refusal to confuse daring with recklessness" Basejumper Mindset
Case Studies
BJG. / 01
CASE STUDY / 01
Biggest Women's Tournament in History
Women's Rugby World Cup 2025
BJG. / 02
CASE STUDY / 02
Major Event featuring the world greatest players
WTT - US Smash 2025, Las Vegas
BJG. / 03
CASE STUDY / 03
Big Games & Busy Fanzones at Twickenham Stadium
Harlequins Rugby
BJG. / 04
CASE STUDY / 04
ICC Men's T20 World Cup Fan Park
ICC T20 Cricket Finals Fanpark
BJG. / 05
CASE STUDY / 05
Multisport Games in a new territory
Pan-American Games, Lima
BJG. / 06
CASE STUDY / 06
Multi-country basketball tournament over four weeks
FIBA Eurobasket
BJG. / 07
CASE STUDY / 07
FIFA Beach Soccer & IWWF Wakeboarding
FIFA Beach Soccer, Saudi Arabia
The Basejumper 3 C's
Three C's
One joined-up offer.
Insight, Bandwidth, Growth Strategies & Executive Support
Our workflow: Briefing. Discovery. Strategy. Creative. Execution. Reporting.
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Audit · strategy · growth
Consultancy
Discovery and Strategy. Getting 'under the hood' to audit market, project, stakeholder ecosystem and competitors. Build opportunity reports and roadmaps aligned with your goals, timeframes and resources.
02
Story telling · Fan & Brand Experiences
Creativity
Originate and create new events and IP, memorable global moments, sustainable shows, cross-media content and fan campaigns that cut through - on-message, on-brand and on-time across live and digital platforms.
03
Executive Producer · Team & Delivery
Co-ordination
Taking ownership from pitch deck to pitch side - integrating disciplines or assembling lean specialist teams. Milestones, leadership and data-led evaluation keeps delivery seamless and on budget.
STRATEGIC & COMMERCIAL ADVANTAGE
Across live, digital and activation platforms.
Win major pitchesBuild Commercial RevenueImprove fan experienceActivate BrandsFill venuesScale businessesLeverage Fan passionsGrow digital footprintDevelop IPBoost Broadcast coverage
How we work
Deep Experience
Independent network
We disrupt conventional thinking to unlock opportunities for growth. Our specialist network includes: Data & Digital, Visualisation, CAD & Design, Technical & Broadcast production, PR & Campaign management, Talent & Entertainment booking, Social, Content & Distribution, Media & Sponsorship Rights Sales, Legal, M&A Advisory, Fund Raising, PE & VC Advisory.
01
"Personable, professional, productive. I enjoyed working closely with Andy for a number of years. On the biggest projects we did together, he consistently delivered"
Senior Operations Director
ANDY FRIEDLANDERAGENCY FOUNDER & EXECUTIVE PRODUCER
Leading the team
New Formats to
World Championships
Principal Consultant · Extensive Global Experience
ANDY FRIEDLANDER is a globally respected Executive Creative Producer with over 25 years’ experience shaping live sport, entertainment and fan experiences at the highest level. He has led hundreds of internationally televised championships, major finals and multi-sport games across more than 30 IOC programme sports.
A serial founder, Andy has taken a live sports and entertainment business from successful pitches through to acquisition, integration and international expansion. With deep insight into rights holders, brands and broadcasters, he is a leading authority on major events and creative businesses, delivering measurable value for partners.
GET IN TOUCH TODAY
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International event delivery
Hundreds of live, globally televised championships, finals and major games consistent across multiple venues.
02
Commercial growth & agency leadership
Steering the many functional areas across 30+ IOC programme sports; experience with IFs, rights holders, fan experiecne, blue-chip brands, broadcasters and LOCs.
03
Creative Ideation
Engagement, brand storytelling, fan parks, experiential, entertainment-led formats, digital/social, broadcast.
THOUGHT LEADERSHIP · KEYNOTES · PODCAST GUEST
An engaging, insightful keynote speaker, podcast guest and thought-leader he offers a unique perspective of sports entertainment events, a deep understanding of the industry trends and dynamics and a compelling take on the past, present and future.
What's on our mind
News & Perspectives
Thoughts?
Basejumper Sport
Reports of Padel's death are greatly exaggerated
Bloomberg recently reported that Padel's bubble was 'close to bursting' ... (click for more)
Basejumper Sport Launches Major Event Consultancy
Executive Producer, Andy Friedlander, a pioneering founder and a respected voice in the sports-entertainment industry has launched Basejumper Sport ... (click for more)
Be guided by industry pioneers
“Grow your Fanbase
Grow your Brand”
The next move starts here
Let's make
it count.
Have a decision to make, a direction to test or a bigger ambition to unlock? Tell us a little about it.
GOOD CONVERSATIONS. BETTER NEXT STEPS.Independent practice · Access to expertise · Working worldwide